Judith Cartwright is a senior commercial leader and strategic advisor with over two decades of international experience driving business transformation, profitability, and long-term value creation. She is recognised for her ability to bridge commercial performance with sustainable growth, helping organisations strengthen decision-making, sharpen competitive positioning, and deliver measurable results in fast-changing market conditions across global and regional markets. Judith is the Founder and Chief Executive Officer of Black Coral Consulting, where she partners with executive teams and stakeholders to improve performance through a commercial lens. Her work supports organisations to optimise revenue strategy, elevate operational alignment, and build more resilient business models. She is known for a practical, outcomes-led approach that turns insight into execution, ensuring strategies are scalable, commercially sound, and aligned to evolving customer expectations. Prior to founding Black Coral Consulting, Judith held senior international leadership positions, including serving as Global SVP of Revenue at Kerzner International. In this role, she led commercial strategy and transformation programmes across globally recognised luxury brands and complex multi-market operations. Her leadership contributed to double-digit performance improvements and strengthened integrated commercial approaches that enhanced overall asset value, improved governance, and accelerated decision velocity across leadership teams. Judith’s expertise spans commercial strategy, revenue optimisation, performance improvement, and transformation planning. She supports organisations to identify growth levers, improve forecasting and decision frameworks, and deliver stronger returns while protecting long-term brand and operational integrity. She also works at the intersection of innovation, technology, and sustainability, with particular focus on the practical application of AI and the evolving value of sustainability-led innovation as a competitive differentiator. A respected industry contributor and governance leader, Judith currently serves on the HSMAI Middle East Revenue Optimisation Advisory Board and previously served as Chair from 2022 to 2024. She is also an invited member of the Hoteliers Guild, Academy of Hospitality Arts, and an Associate Member of the International Society of Hospitality Consultants (ISHC). These roles reflect her commitment to strengthening commercial capability, raising standards, and developing high-performing leadership practices with accountability and impact. Judith is also a published author and recognised voice on commercial performance and future-focused strategy. She authored 10 Success Factors for Asset Management with a Commercial Lens, highlighting the importance of commercial discipline and integrated planning in improving long-term outcomes. She is also a best-selling contributing author to Beyond Reps, supporting wider conversations on longevity-led wellness and sustainable wellbeing as strategic and economic opportunities. In recognition of her leadership and impact, Judith and Black Coral Consulting have received multiple honours, including Stevie Awards and other regional accolades for excellence. As Chair of the Stevie MENA New Product and Sustainability Awards Judging Committee, Judith brings strong commercial judgement, global perspective, and rigorous evaluation standards. She champions innovation that is creative, credible, scalable, and capable of delivering measurable value across industries. She evaluates entries through the lens of customer value, operational feasibility, differentiation, and responsible growth, rewarding solutions that prove impact, not just intent, and setting a benchmark for excellence across the region. for years ahead, at scale.