Murat Avalin is the founder of CANVAS Strategy & Creativity. He has over 25 years of experience in public relations and marketing strategies. He managed the communication strategies of leading companies and global brands in different sectors. His areas of expertise are public relations, strategic marketing, media relations, crisis management, leadership communications and digital communications. After graduating from Bosphorus University Physics and Philosophy departments, he completed the Strategic Marketing Program of Cornell University Johnson Graduate School, New York.

Florence Achado is a dedicated advertising professional with a strong focus on communication for change. Currently serving as Managing Director, Florence is at the forefront of driving transformative campaigns that aim to create positive social impact. She has successfully conceptualized and executed numerous advertising campaigns that tackle pressing societal issues.

Visa Franchise, Miami Beach, Florida, United States Alaattin Kılıç is a seasoned marketing strategist with a unique background in journalism and digital media, bringing a fresh perspective to the world of brand development. As the Senior Manager of Marketing and Business Development, Alaattin leads the charge in creating impactful content, building personal brands, and driving strategic growth initiatives.

Serkan Toptaş is the Experience Director at Metafokus, a technology-focused production agency where creativity and innovation redefine storytelling into unforgettable experiences. With over 18 years of expertise, he has been instrumental in realizing numerous award-winning national and international projects. His innovative approach to technology-driven production ensures a lasting impact on audiences worldwide.