Video Awards Categories
These categories will recognize innovation in video productions since 1 July 2024. Forms of innovation to be considered include innovation in design, format, production, distribution, and/or interactivity.
Nominations that won in the 2026 edition of the awards may be resubmitted for consideration to the 2027 awards. If they have been updated with recent achievements, they may be resubmitted to the categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Information to be submitted online for entries in these categories will include
a. An essay of up to 3,500 characters describing the video and the innovative aspect of the video that you are nominating.
b. The video itself, which you must attach to your entry through our attachment/link uploading tool.
c. Optionally, you may list creative and production credits for your video – a list of the people and organizations that contributed to its development.
D01. Award for Innovation in AI-Enhanced or Generative Videos (New for 2027)
Recognizing videos whose concept, production, or audience experience was meaningfully improved through AI-assisted or generative tools.
D02. Award for Innovation in Branded Entertainment Videos
Recognizing innovation in sponsored entertainment videos that contain a marketing message.
D03. Award for Innovation in Cause-related Videos
Recognizing innovation in videos produced in support of a social or political cause.
D04. Award for Innovation in Corporate Social Responsibility (CSR) Videos
Recognizing innovation in videos produced to communicate an organization’s stance or activities related to a CSR initiative.
D05. Award for Innovation in Direct Response or Sales Videos
Recognizing innovation in videos produced to be used as sales tools or channels.
D06. Award for Innovation in Documentaries
Recognizing innovation in documentary videos, sponsored or unsponsored.
D07. Award for Innovation in Internal Communications Videos
Recognizing innovation in videos produced for an internal audience, such as employees.
D08. Award for Innovation in Lifestyle Videos
For example, education, entertainment, fashion, food & beverage, news, politics, science, sports, and travel & tourism.
D09. Award for Innovation in Organizational Image Videos
Recognizing innovation in videos produced to establish, rehabilitate, or change the sponsoring organization’s public image.
D10. Award for Innovation in Public Relations Videos
Recognizing innovation in videos produced for any public relations purpose.
D11. Award for Innovation in Training Videos
Recognizing innovation in videos produced for a training purpose.
D12. Award for Innovation in Viral Videos
Recognizing innovation in videos produced with the goal of being widely disseminated via consumer-generated media.