- Category Group:
- Corporate Communications, Investor Relations & Public Relations Categories
- Category:
- Most Innovative Public Relations Agency of the Year
- Organization Name:
- APO Group
- Organization Description:
APO Group, founded in 2007 by Nicolas Pompigne-Mognard, is a performance-driven communications consultancy delivering strategy, on-the-ground execution, and guaranteed visibility across Africa. Award-winning (SABRE, Davos, etc.), it serves global and African clients (Canon, Emirates, Nestlé, Afreximbank, etc.) and leverages founder advisory roles to access decision-makers and maximize impact.
APO Group is reshaping communications in the Middle East and Africa. For 18+ years, we've led integrated campaigns, combining PR, digital storytelling, live events, and new formats. Our pan-African expertise, local knowledge, and media ties set us apart. We turn news into narratives that challenge norms and redefine industry standards. Our impact is best understood through the stories we've helped bring to life:
Africa's Business Heroes (ABH) - 2023
We launched a continent-wide search for visionary entrepreneurs, mobilising stories from across Africa. With 27,267 applications, 20M+ social impressions, and USD $223M in PR value, the campaign elevated ABH as Africa's top platform. Winning two SABRE Awards proved that inclusive storytelling can spark change.
Canon, GITEX Africa - 2024
Through the 'World Unseen' campaign, we turned innovation into inclusion. Photography became tactile art and audio, giving visually impaired audiences access to Canon's creativity. With 100+ media features and USD $416M in PR value, Canon was celebrated for accessibility.
Mercy Ships - 2024
Stories of hope sailed across Africa as we united communities and amplified voices of compassion. Our campaign delivered USD $584.4M in PR value with major broadcaster coverage. Mercy Ships' mission inspired volunteers and stakeholders. The initiative won SABRE Awards for Best Campaign in West Africa and for Not-for-Profit/Charities, earning global recognition.
BAL Sahara Conference - 2024
The Sahara Conference in Dakar amplified Africa's basketball culture, reaching millions through 275 interviews and 600+ articles, and blending sport, culture, and business into a compelling case study.
Global Africa Business Initiative (GABI) - 2024
We launched the Global Africa Business Initiative to position responsible growth at the heart of Africa's future. This campaign spurred dialogue, generated media coverage valued at USD $46.97M, and reinforced Africa's leadership in innovation.
GITEX Africa & GITEX Global - 2025
APO Group amplified GITEX as a showcase for technology and innovation. Operating as a real-time multilingual newsroom, we coordinated interviews, live content, and storytelling to make innovation accessible. The combined campaigns delivered 15 press releases, 33 hosted media, 335 interviews, 268 features, 75 minutes of broadcast, and over USD $100M in PR value.
Since July 2023, our work highlighted here generated over USD $1.2B in PR value and earned multiple SABRE Awards - proof that creativity, strategy, and dedication can move continents. We are not just shaping stories; we are shaping the future. As contenders for the Stevie® Awards, our journey continues - bold, creative, and always Africa-first!
Entry Sources & Additional Supporting Information
APO Group reshapes communications in the Middle East and Africa with an Africa-first, integrated approach that blends PR, digital storytelling, live events, and new formats. Our regional expertise, deep media ties, and relentless creativity turn news into narratives that move markets, uplift communities, and set global PR benchmarks.
Key impact and social value:
- Africa-first storytelling: connects 54 markets with measurable value for clients and communities, delivering region-wide impact beyond borders.
- Positive Africa narrative: shifting global perceptions by highlighting Africa's progress, opportunities, and leadership to the communities in Africa and in the world.
- Talent and philanthropy: ABH empowers young talent across Africa, building future leadership and regional capacity.
- Purpose-driven campaigns with real social benefit:
- Canon World Unseen: accessibility through visual storytelling for visually impaired audiences.
- Mercy Ships: broad awareness and volunteer mobilization for healthcare missions.
- Industry leadership: consistently setting new standards with data-driven storytelling and Africa-first innovation.
- Global recognition, Africa-forward credibility: multi-award track record proves creativity, strategy, and local expertise move continents.
APO Group is bold, creative, and relentlessly focused on Africa's future.