- Category Group:
- Virtual & Live Event Categories
- Category:
- Award for Innovation in Business-to-Business Events
- Organization Name:
- Cvent
- Organization Description:
The Cvent platform offers software solutions to event organizers and marketers to support the entire event lifecycle including online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms
Venue: Atlantis - The Palm on 17 September
Attendance: Nearly 500 attendees
Format: Half-day format to minimise content fatigue
Objectives
We aimed for ambitious registrations by leveraging Cvent's extensive database, digital channels, sales efforts, using region-specific marketing tactics like emails, calls, & mobile notifications
Registration Success
- Achieved significant ROI while maintaining budget discipline
- Utilized cost-effective technology & strategic partnerships
- Over 1,100 registrations, an 18% yoy increase
- Nearly 500 attendees with a 47% show rate
- Attendance increased by 35% yoy Tailored Content Curation
A feedback-driven approach resulted in highly relevant discussions on AI, event design, future of event technology, data security, customer engagement, maximising event budgets, & proving event ROI
Speakers
Featured over 25 internal & external experts including:
- Vivek Oberoi, Actor, Entrepreneur & Philanthropist
- Barbara Mercier, Director of Sales MICE, Fairmont Bab Al Bahr
- Chandni Soni, Head of Marketing, EMEA South Snowflake
Event Tech Used
- Cvent Supplier Network (CSN): For sourcing a sustainable event venue
- Cvent Event Management Technology: Building the event website, emails, & managing registrations
- Cvent Lead Capture: On-site lead collection
- Cvent OnArrival: Check-ins & badge printing
- Cvent Attendee Hub Mobile App: Providing event information, updates, & gamification
- Cvent Event Diagramming: Create, update, & scale custom layouts
- Tech Tours: offered first-hand experience of Cvent products
Budget Efficiency: The event generated a pipeline over 10X the budget & secured business worth more than twice the budget. These results underscore its financial success & its role in driving business outcomes, reinforcing Cvent's industry leadership
Sustainability, Accessibility, & Inclusion
- Cvent OnArrival solution & Cvent Attendee Hub event app provided attendees with all essential information-venue maps, Wi-Fi details, staff & sponsor profiles, agendas, & speaker bios, significantly reducing paper waste
- Partnered with ZEERO EVENTS to plant trees and support UN-certified renewable energy projects. Attendees used a QR code to calculate event emissions, leading to ZEERO planting 287 mangrove trees, offsetting over 46 tonnes of COe and benefiting local communities. Additionally, 104 trees were gifted, reducing 17,066 kg of COe by replacing traditional promotional items with tree swag
- Utilised Wordly for real-time translations for diverse audience
- Incorporated Walls.io to enable inclusive participation & engagement
Networking, Learning, & Entertainment: Cvent Accelerate balanced informative sessions with rejuvenating experiences
- Wellness Zone: Attendees enjoyed free massages, sound healing, & yoga therapy
- Perfume Bar: Participants crafted custom fragrances by mixing scents
- Mirror Photo Booth: Guests customised photos with fun filters & stickers
- High-Tea: The Women in Leadership event fostered meaningful connections & collaborative ideas
- Mentalism Session: A professional mentalist amazed with mind-reading feats
- Networking Reception: Attendees built valuable relationships in a dynamic setting
Engagement & Entertainment
-
Adventure Quest: Attendees completed tasks like selfies & scent crafting to win prizes
-
Cvent Snakes & Ladders: An in-app trivia game tested industry knowledge & fueled leaderboard excitement
Winners from both games entered to win a grand prize worth €500, sponsored by ACCOR