- Category Group:
- New Product Categories
- Category:
- Award for Innovation in Consumer Products & Services
- Organization Name:
- First Abu Dhabi Bank.United Arab Emirates
- Organization Description:
Headquartered in Abu Dhabi with a global footprint beyond 20 markets, FAB is the finance and trade gateway to the Middle East and North Africa region (MENA). With total assets of AED 1.38 trillion (USD 376 billion) as of September-end 2025, FAB is among the world's largest banking groups. For further information, visit: First Abu Dhabi Bank.United Arab Emirates — First Abu Dhabi Bank
FAB redefined convenience and engagement through two breakthrough wearable launches:
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FAB Rewards Active Credit Card + Fitness-Payment Ring
A world-first ring that tracks activity and enables contactless payments. Customers earn 25 FAB Rewards per 1,000 steps, enjoy complimentary access to 25+ gyms, and unlock up to 50,000 Rewards monthly on sports related spends, all amplified by global icon Lionel Messi as Mastercard's brand ambassador.
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McLaren Payment Bands (Tappy + Mastercard)
Limited-edition, tokenized wristbands activated at the Abu Dhabi F1 weekend via Tappy Wallet app and UPPU dongle. These bands function like any FAB Mastercard card making payments at contactless terminals (POS), delivering a seamless spend experience during high-traffic events. FAB collaborated with Mastercard and Tappy to deliver these innovative, secure, tokenized solutions that integrate lifestyle, health, and frictionless payments (no phone or physical card needed), positioning FAB as a category-defining leader in wearables banking.
FAB delivered two pioneering wearable payment solutions, redefining how customers interact with banking and lifestyle: that has been executed in the qualifying period.
Global-First Fitness-Payment Ring
- It is the first-ever ring globally that combines fitness tracking and contactless payments in one device.
- Linked to the FAB Rewards Active Credit Card, the ring tracks steps and enables tap-to pay at any Mastercard contactless terminal.
- Customers earn 25 FAB Rewards per 1,000 steps, enjoy complimentary access to 25+ gyms, and can earn up to 50,000 Rewards monthly on sports-related spend.
McLaren Payment Bands (Event Activation)
Limited-edition tokenized wristbands launched at the Abu Dhabi F1 weekend, merging brand experience with payment convenience. Bands were activated on-site via Tappy Wallet app and UPPU dongle, functioning like any FAB Mastercard card making payments at contactless terminals (PIN-free AED 500). Core Innovation Both solutions leverage tokenization, wearable form factors, and lifestyle integration to deliver always-on, phone-free payments, positioning FAB as a category-defining leader in wellness-integrated banking.
FAB's wearable payment innovations have transformed customer experience by delivering frictionless, lifestyle-integrated banking:
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Frictionless Checkout & Convenience
- Customers enjoy hands-free, phone-free payments at any Mastercard contactless terminal.
- PIN-free transactions up to AED 500 reduce queues and speed up checkout, especially at high-traffic events like Abu Dhabi F1.
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Health + Rewards Integration
The Fitness-Payment Ring turns movement into value:
- 25 FAB Rewards per 1,000 steps, motivating daily activity.
- Complimentary access to 25+ gyms and sports discounts, creating a wellness ecosystem.
- Customers can earn up to 50,000 Rewards monthly on sports-related spend-equivalent to significant savings and lifestyle benefits.
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Event Experience & Instant Activation
- At the Abu Dhabi F1 weekend, 1,000 McLaren payment bands were distributed and activated on-site, enabling immediate spend without cards or phones.
- Customers reported zero payment friction during the event, enhancing brand affinity and engagement.
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Adoption & Engagement Metrics
- Early pilots indicate high activation rates and repeat usage for both wearables, with very positive feedback on convenience and novelty.
- Integration with Lionel Messi's brand storytelling amplified emotional connection linked to the ring program.
- Impact Summary: FAB's innovation delivers continuous engagement, health-driven rewards, and effortless payments, positioning customers at the center of a secure, tokenized, lifestyle-first banking experience.
Entry Sources & Additional Supporting Information
Press Release:
First Abu Dhabi Bank launches world's first rewards active credit card with integrated fitness and payment ring
The FAB Fitness Payment Ring: Secure Payments Meet Innovative Wearable Technology with Mastercard, Tappy and Thales | Thales Group
McLaren Racing Pass: Enjoy McLaren F1 Rewards with FAB Cards | FAB
McLaren Payment band: Securing the Future of Wearables: Tappy's Tech Behind the McLaren Payment Band - Tappy Technologies Limited