Hail the most Beautiful: A Circular & Sustainable Model – Award for Most Innovative Urban Sustainability and Smart City Transformation | Middle East & North Africa Stevie® Awards

Hail the most Beautiful: A Circular & Sustainable Model

Category Group:
Sustainability Categories
Category:
Award for Most Innovative Urban Sustainability and Smart City Transformation
Organization Name:
Hail Region Municipality
Organization Description:

The Hail Region Municipality is the governing body responsible for urban development, service provision, and enhancing the quality of life in the Hail Region. As a key enabler of Saudi Vision 2030, the Municipality is committed to pioneering digital transformation and establishing a new paradigm for smart, sustainable, and citizen-centric urban management.

The "Beautiful Hail" Program embodies a comprehensive circular economy model for arid region cities, transforming linear urban challenges into a regenerative, closed-loop system. It is designed from the ground up to to address a set of interconnected urban and environmental challenges like waste-related emissions, water scarcity, desertification and dust storms, unequal access to green spaces, and visual pollution within the urban environment.

The program operates as an integrated, data-driven portfolio where every output becomes an input for another process. Under a unified governance framework aligned with ISO 14001 and powered by AI, IoT, and GIS, its core initiatives (Smart Landfill Operations, Smart Waste Tracking, the Golden Tree Initiative, Urban Landscape Improvement, and Green Space Accessibility) function as interconnected components of a single circular ecosystem.

This model fundamentally shifts urban metabolism from a linear "take-make-dispose" system to a circular one, turning problems into perpetual opportunities and directly supporting the sustainable development goals of Saudi Vision 2030.

1. Closing the Waste-Energy-Resource Loop

This initiative transformed linear waste disposal into a circular system. An engineered landfill provides a safe technical endpoint with biogas-to-energy conversion, while an IoT-based Smart Waste System uses live tracking and fill-level sensors to optimize logistics.

Impact Achieved:

  • 40% increase in waste collection efficiency
  • 95% of waste diverted from traditional landfills
  • Processing of 2,500+ tons daily into Refuse-Derived Fuel (RDF) and recycled materials
  • Annual reduction of 135,946 tons of CO equivalent emissions

2. Creating a Resilient, Identity-Giving Green Lung

To counter desertification and high irrigation costs, the model introduced the drought-tolerant Acacia as the city's standard "Golden Tree," enabling feasible, large-scale greening.

Impact Achieved:

  • 124,900+ Acacia trees planted
  • 60% reduction in irrigation water consumption
  • 35% reduction in sand movement and 40% decrease in airborne dust within three years

3. Ensuring Equitable Service & Community Ownership

This pillar ensures equitable access through GIS-mapped 800-meter park service areas and fosters long-term stewardship via community-driven planting campaigns.

Impact Achieved:

  • Green space access for 89.5% of the population (over 446,000 residents)
  • 318 new parks created, totaling 4,791,774 m²
  • Per capita green space increased to 13.87 m²
  • 3,000+ volunteers engaged through 300+ community events
  • 95%+ population satisfaction rate with public spaces (44 points gained between 2023 and 2025)

4. Enhancing the Urban Aesthetic and Livability:

An AI-powered visual monitoring and GIS platform was deployed to rapidly identify and remove construction debris and visual clutter, enhancing gateways and public safety.

Impact Achieved:

  • Removal of 1,752,520 m³ of construction debris, rehabilitating 30,500 sites
  • 39,500 m² of landscape area improved
  • 27% reduction in required site visits and 17% fewer cleanup sites, lowering operational costs Conclusion

The Beautiful Hail Model delivers a triple bottom line: a healthier environment, a more efficient economy, and a more equitable society. By integrating circular innovation with smart technology and community engagement, it establishes a replicable standard for sustainable urban transformation in arid regions worldwide.

Entry Sources & Additional Supporting Information

1. Report: Hail the most beautiful: A circular and sustainable model.

  • URL: Attached below.
  • Desc.: A focused media report covering the Hail Municipality's strategy and the details of the nominated program.

2. Hail, Before and After:

  • URL: Hail Region Municipality on X
  • Desc.: A video comparing the Hail region before (nothing remarkable, Stillness and stagnation in every corner, A dull city, ordinary sights) and after (Colors, Wonder, humanity, Modernity) the program's implementation.

3. The "Engineered Landfill":

  • URL: Hail Region Municipality on X
  • Desc.: A video introducing the "Engineered Landfill" project, which revolutionized waste management in the Hail region.

4. Pilot operation for the "Engineered Landfill":

  • URL: Hail Region Municipality on X

  • Desc.: Pilot operation begins for one of the region's most prominent waste management projects, the "Engineered Landfill."

    It separates, recycles, and reduces waste.

    This project is considered one of the largest in the Middle East with smart solutions that support sustainability and effectively reduce waste.

5. Hail Municipality booth at Cityscape Global Exhibition in Riyadh:

  • URL: Hail Region Municipality on YouTube
  • Desc.: A video showcasing the Hail Municipality's pavilion during its participation in the Cityscape Global exhibition in Riyadh 2025. The video highlights the advanced technologies adopted by the municipality in developing smart cities.