- Category Group:
- Human Resources Categories
- Category:
- Award for Innovation in Employee Engagement - Other Service Industries
- Organization Name:
- Doha Quest
- Organization Description:
Quest is a 32,000 sqm indoor theme park in Doha Oasis, Msheireb. It features over 30 rides and attractions, including thrill rides, simulators, VR, and family experiences. Quest is home to the world's tallest indoor coaster, EpiQ Coaster, and the tallest indoor drop tower, Magma Blast.
Suitable for all ages with a unique story-based theme.
The MORE Campaign - Igniting Engagement Together is Quest's year-round celebration of people who bring the magic to life. Through digital innovation, creative recognition, and unforgettable experiences, colleagues are valued as the true "stars of the show." With monthly and annual awards, wellness and cultural celebrations, talent showcases, and fun competitions, the campaign boosts pride, retention, and guest satisfaction. By inspiring colleagues to deliver MORE every day, the program strengthens Quest's culture and elevates the entertainment experience unlike anywhere in the region.
Since July 1, 2023, Quest has reimagined colleague engagement and recognition through the MORE Campaign - transforming recognition into a dynamic cultural movement focused on joy, inclusion, and emotional connection. Built on Quest's values and Behavioural Expectations, every colleague - from front line heroes to strategic leaders - is seen, appreciated, and empowered to create MORE smiles, MORE energy, MORE creativity, and MORE magic on the park floor daily.
At the core of the campaign are the Monthly and Annual MORE Awards, honouring excellence across all levels: Front Line, Supervisory, Management, and Senior Leadership. Winners receive trophies, certificates, cash rewards, gift hampers, paid flights home, and development opportunities, turning recognition into a moment of true celebration.
A major milestone was the launch of Connect 365, a fully digital recognition platform enabling instant nominations, peer-to-peer e-recognition, and park-wide visibility - making recognition faster, sustainable, and inclusive for all shifts and nationalities.
The MORE Campaign continues to expand with:
- Quarterly Senior Leadership Awards for strategic impact
- Runner-up categories to recognise more achievers
- Achievement Pins proudly worn on lanyards for guest compliments, mystery shopper success, safety, and milestones
- Quest Connect focus groups - colleague-hosted lunch sessions turning ideas into improvements
- High-energy engagement events including Quest Olympics, World Happiness Day, Wellness Days, multicultural celebrations, and inclusion-focused themes supporting diversity and belonging.
Outstanding results demonstrate clear impact:
- 80.37% colleague engagement score - among the best in the region
- 12-13% retention improvement for high performers
- 97.32% guest satisfaction (Overall Experience) and 98.85% Team Friendliness
- 96.75% Mystery Shopper score and 97.28% ride uptime, proving motivation drives productivity
- 9.36/10 programme approval rating with 90% participation
Innovation thrives through QREKA - a platform rewarding colleagues who submit ideas that enhance guest delight and operational excellence. Winning concepts are implemented, rewarded, and celebrated, empowering colleagues as creators of change.
The Annual MORE Awards Gala is the spectacular finale, a 5-star red-carpet celebration featuring Quest for Talent performances, trophies, and dedicated recognition for third-party colleagues, ensuring no contribution is overlooked.
Sustainability is embedded: digital recognition has eliminated printed ballots and certificates, supporting national environmental goals and reducing waste.
Industry achievements reflect excellence:
- Winner - IAAPA Brass Ring Awards 2022 & IAAPA Brass Ring Finalist 2024
- Winner - MENALAC Rewards & Recognition Program
- Winner - Visit Qatar Outstanding Service Excellence Award 2024
The MORE Campaign proves that when colleagues feel valued, they create value. By turning recognition into entertainment and belonging into purpose, Quest has built a workplace where every colleague feels like a star - driving MORE unforgettable guest experiences every day, every shift, every smile.
Entry Sources & Additional Supporting Information
The supporting files give a full picture of the MORE Campaign and how it engages and recognizes our colleagues. We've included a video showing the program in action, from award ceremonies to events and celebrations, so judges can see the energy and impact first-hand. There's also PDFs with an overview of the program, objectives, and key initiatives, along with creative materials highlighting the branding, themed activities, and engagement tools we use. Finally, we've a PDT report showing the measurable impact of the program - engagement scores, and testimonials.
Together, these files provide context and bring the MORE Campaign to life for the judges.