VakıfBank BizimYerimiz Dergisi

Founded in 1954 with the aim of utilizing foundation resources in the most effective way in line with the needs of economic development, VakıfBank has since contributed to the growth of Turkey's savings culture through modern banking practices and applications.

VakıfBank BizimYerimiz corporate magazine was born out of the need to transform internal communication from a one-way information process into a participatory and multi-voiced sharing space that puts employees at the center. Considering the bank's nationwide branch structure, multi-generational employee profile, and deep-rooted corporate culture, there was a need for an innovative publication model that strengthens the sense of belonging among employees, highlights shared values, and encourages the sharing of experiences.Published twice a year and accessible to employees, retirees, and customers alike, BizimYerimiz goes beyond the traditional concept of a corporate magazine, shaping its content largely around the stories of VakıfBank employees. The most innovative aspect of the magazine is its editorial approach, which makes employees not only the target audience but also the natural producers and carriers of content.

While corporate memory is recorded through interviews with VakıfBank retirees, a strong link is established between the past and the present through the experiences of active employees.City files prepared under the guidance of VakıfBank employees working in different cities in each issue reveal the bank's widespread structure with a human and sincere narrative. This approach transforms employees from passive readers into active narrators who describe the institution through their own eyes. At the same time, sectoral developments, current news about the bank, and the activities of the VakıfBank Sports Club are also included in the magazine within a balanced content structure. Club activities carried out with employee participation are shared across the institution through the magazine, creating a common experience among teams in different cities and units. These interviews present a narrative where performance is considered not only in terms of numbers, but also in terms of effort, teamwork, and corporate values. Published in both print and digital formats, BizimYerimiz is positioned as an innovative internal communication tool that increases interaction among VakıfBank employees, strengthens corporate identity, and brings different generations together around a common narrative. Built on participation, experience sharing, and continuity, the magazine presents a publication model that embodies and sustains VakıfBank's corporate culture.