- Category Group:
- Corporate Communications, Investor Relations & Public Relations Categories
- Category:
- Award for Innovation in the Use of Video
- Organization Name:
- VakıfBank
- Organization Description:
VakıfBank was founded in 1954 with a capital of 50 million TL to support economic development and improve national savings. Today, with its broad branch network, digital channels, and international presence, it maintains a strong position in the banking sector and continues contributing to Turkey's growth.
As VakıfBank Sports Club, we aimed to break the mold in our new season roster presentation. While considering a choice between reality and artificial intelligence, we opted to combine the power of technology with art. And in the end, we gifted our fans this roster presentation video. The video you are about to read and watch does not use artificial intelligence...
New Chapter Court of Legends demonstrates innovative use of video by transforming a routine sports squad announcement into an immersive viewing experience through physical miniatures and advanced filming techniques. High precision miniatures and 3D printed craftsmanship were brought to life through controlled camera movement, scale manipulation, and pacing, allowing video to translate tangible objects into emotional impact. The project offers a hybrid narrative that avoids digital simulation in favor of a world crafted with real light and physical depth, drawing its visual power from a tangible and cinematic reality.
In a time when most visual content is generated in seconds, we chose a path that took 90 days of manual production. This project is a deliberate reminder that some stories only carry weight when they are built with patience and physical presence. We didn't want the team's season intro to be just another digital video lost in a feed; we wanted to create a physical artifact that honors the club's legacy in a way that feels permanent.
The process began with full-body 360-degree scanning sessions for all 17 players. We then spent weeks refining these scans in 3D modeling programs, focusing on a balance between a player's likeness and a more classical, sculptural aesthetic. Instead of chasing hyperrealism, we wanted the forms to feel timeless, more like icons. This led to months of 3D printing tests, where we constantly adjusted scales and material behaviors until the seventeen-player set finally felt right.
At the same time, we built a miniature version of the VakıfBank arena. This wasn't just a prop; it was a real architectural space translated into a reduced scale. We designed and produced every element separately. The field, the trophies, the lighting system, and even the seats on the tribunes with a seating capacity of 1,232. The logic of the set referenced a board game, reinforcing the idea that shrinking the scale doesn't make the work easier; it actually demands more precision in every detail.
The production phase lasted over 3 months and we used more than 5kg of filament. Our days became a continuous loop of printing, assembling, and testing. Every decision was made with the cinematography in mind. Calculating how the space would interact with the camera, the lighting, and even the fog machines on set.
For the filming, we treated the miniature world like a live sports venue. We used macro probe lenses, sliders, and gimbals to transform millimeters into a sense of scale. The camera acts as a silent spectator, gliding past players and across the court to build tension. The result is a visual language that feels epic and "big," but remains grounded in a reality you can actually touch.
This project innovates in the use of video by combining physical fabrication with precise camera techniques to create an immersive, tangible viewing experience. The response from VakıfBank fans confirmed that authenticity resonates when audiences can see the effort behind the work. By investing 3 months into the fabrication of this miniature world, the project demands more than a quick glance to be fully experienced. It demonstrates that sports video innovation can emerge from hands-on craft, where human effort behind the lens becomes as powerful as performance on the court.