- Category Group:
- Technology Categories
- Category:
- Award for Innovation in Technology Development - Financial Services Industries
- Organization Name:
- VakıfBank
- Organization Description:
VakıfBank was founded in 1954 with a capital of 50 million TL to support economic development and improve national savings. Today, with its broad branch network, digital channels, and international presence, it maintains a strong position in the banking sector and continues contributing to Turkey's growth.
Introducing VakıfBank's end-to-end digital micro SME lending Project, specially designed for sellers on Trendyol, Türkiye's largest E-commerce platform.
We, as VakıfBank; in order to increase the number of our customers in the MSME banking sector and our depth in our current customers by opening a new channel for customer acquisition, and to reinforce our domestic pioneering role in the field of digital banking, have collaborated on a joint project with Türkiye's largest Ecommerce platform Trendyol, Türkiye's first "decacorn".
With our project; both sole proprietors and limited liability companies that sell on Trendyol (for short, "sellers") and meet the Micro SME criteria - wheter they are our bank's customers or not- can create a line of credit for their businesses instantly by applying for one, directly from the "Trendyol Seller Center" (TYSC - A dashboard on which, Trendyol Sellers monitor their cash flows, stocks, the orders they've recieved etc.). Then with the aid of APIs, in a matter of seconds, our limit services responds and show the approved credit limit on TSYC. At this point if the sellers want to use their line of credit, they may become VakıfBank customers with our remote digital customer gaining process and can take out a cash loan of their choice (spot, revolving or installment loan) digitally.
Our existing customers can also apply for a new credit limit or view their existing ones on Trendyol Seller Center and use our banks loan products through the platform.
It's a financing solution tailored to micro SMEs' needs.
Our end-to-end digital product is designed with a highly flexible and adaptable structure, offering customized credit solutions and benefits to MSMEs -most of which have few to none employees and can almost never make time for a visit to a brank banch- based on their needs. We strive to make banking more affordable and accessible for MSMEs that are the most disadvantaged group in terms of benefiting from financial products and services, and we are constantly looking for new ways to expand our financial inclusion.
Some of the main numerical indicators*, regarding our customers who used our product, demonstrating the success of our project is as follows:
- Number of "Sellers" which are granted a credit limit : 16.015
- New customers acquired: 23.782
- Total line of credit approved: 3.266.106.651 TRY
- Number of cash loans taken out: 4.862
- Total amount of cash loans taken out: 849.122.623 TRY
- Total amount of non performing loans: 9.096.566 TRY
- Non performing loans / Total loans: 1,07%
- Time Deposit Account total (newly acquired customers): 51.277.345 TRY
- Demand Deposit Account total (newly acquired customers): 30.136.171 TRY
*Based on data dated November 30, 2025