Mohammed Al Zain- Bachelor of Engineering from King AbdulAziz University - is a hands-on Chief Executive Officer (CEO) with expertise in Food and Beverage, business development, and the real estate industry. Through strategic foresight, drive, and determination. Since 2004 Mohammed has established the first tire testing laboratory in GCC, the company has experienced a huge surge in demand. Since 2018, Mohammed has expanded the number of Barn's Coffee Shop locations from 130 to over 900 by using a franchise model, making Barn's one of the biggest coffee providers in the Kingdom of Saudi Arabia. Mohammed has diversified the shop categories in Barn’s over the years in order to reach different market segments. From only functioning as drive-thru coffee shops to more than 120 seating areas in 2025. Moreover, at the beginning of 2021 the sub brand barn’s X was established as first elite specialty coffee shop attracting different customer segments. Al Amjaad continues to stay relevant in the market by embracing continuous improvement and innovation to meet evolving consumer demands Eng. Mohammed Al Zain successfully led a series of strategic enhancements to the brand’s identity and menu engineering, including the transformation from Barn Café to Barns IT’s ALL START FROM HERE Recognizing the importance of engaging a younger demographic—who represent nearly 50% of Saudi Arabia’s population and show a strong preference for modern coffee varieties—he established a dedicated team to research this market segment. Based on their insights, the company refocused its strategy to better serve the youth market. This shift resulted in the successful launch of three new top-selling products, including the Spanish Latte and Long Shot, specifically designed to appeal to younger consumers The rapid expansion of Barn's Coffee has been fueled by an overwhelming customer response, leading to unprecedented volumes in cups served. 73 million Cups in 2024. This significant milestone underscores our operational strength and growing market presence, showcasing the widespread appeal of our brand and products. Eng Mohammed has completed several executive education programs at leading international institutions. He earned specialized certificates from Harvard University ( CERTIFICATE OF MANAGEMENT EXCELLENCE - Strategy: Building and Sustaining Competitive Advantage - Risk Management for Corporate Leaders - Leading Change and Organizational Renewal ), and also obtained a professional certification in Advanced management program from IMD Business School, further strengthening his leadership capabilities and strategic management expertise. Eng. Mohammed Awards and Recognition • Retail ME Award • Top franchise Global Award • CEO of the Year at the Arab Franchise Awards 2024 • Gold Stevie Winner - Innovative Achievement in Sales or Revenue Generation • Gold Stevie Winner - Innovative Management in Consumer Product & Service Industries • Silver Stevie Winner - Innovative Achievement in Growth • Global Inspirational Leaders 2025 • 2025 Certificate Visionary CEO of the Year - Food & Beverage - Middle East • CEO OF THE YEAR SAUDI ARABIA 2025 (FOOD & BEVERAGE INDUSTRY) by INTERNATIONAL BUSINESS MAGAZINE · Dec 2025 • BEST VISIONARY CEO OF THE YEAR SAUDI ARABIA 2025 (FOOD & BEVERAGE INDUSTRY) • Best CEO Of the Year (Mohammed Alzain) Saudi Arabia 2025 by Global Business & Finance Magazine