The Middle East & North Africa Stevie® AwardsManagement, Customer Service & Thought Leadership Awards Judging Committee | The Middle East & North Africa Stevie® Awards

Management, Customer Service & Thought Leadership Awards Judging Committee

Tariq Javed image

Tariq Javed

Chief Executive Officer, Jeddah, Mecca, Saudi Arabia

Tariq Javed is a business leader with two decades of cross-regional experience in the automotive and energy sectors. He serves as Chief Executive Officer of Petromin AutoCare Company, where he has reshaped the company’s strategic direction, operating model, and market presence since 2022. Under his leadership, the company has significantly expanded its footprint, operating more than 800 service centers across Saudi Arabia, the Middle East, Asia, and Africa. He has redefined vehicle service centers, shifting them from transactional service outlets to customer-focused vehicle care experience centers. This transformation has been driven through clearer operating standards, redesigned customer journeys, and the targeted use of digital and AI technologies to improve transparency, speed, and service quality, strengthening customer trust, profitability, and operational consistency. Tariq oversees Petromin AutoCare’s portfolio of businesses, including Petromin Express, Petromin AutoCare, Petromin Body & Paint, Tristar, Petromin Commercial Vehicle Care, National Auto Parts and international operations. He manages the full ecosystem of the vehicle service industry from parts sourcing and distribution to end-to-end vehicle servicing ensuring integration, efficiency, and customer value at every stage. He has led expansion across the UAE, Egypt, Malaysia, Pakistan, and India, shaping market-specific growth strategies aligned with local customer expectations, regulatory frameworks, and operating realities while maintaining service quality, brand coherence, and financial discipline. Tariq’s leadership is rooted in the belief that sustained performance is built on strong culture and clear direction. He emphasizes people development, encourages diverse perspectives, and sets a consistent tone from the top, fostering an organization where accountability, collaboration, and performance reinforce one another.